This is a difficult post to write. I am unsure as to how readers will
construe it.
Before I start, permit me to use the phrase that all Jains use at the
end of Paryushan – Michaami Dukdam – please forgive me. I
am not an expert on the airline industry or on marketing. I am a washed up
lawyer.
This post raises several issues, on several fronts, all inconsequential
in the larger scheme of things,
Nevertheless, here goes.
We fly international often, always in business class. All on our own money,
not debited or charged to a company account or a client. We have had our share
of bad experiences. BA lost our bags, I mean totally lost. We got compensation.
4 months later the bags turned up. Yes, we kept the compensation. Emirates has
missed loading our bags onto our flight. The bags turned up at the hotel on a
later flight. We have missed flight connections on account of delays. Nothing
unusual or out of the ordinary. Everyone has had an experience with an airline.
We have never ever flown Jet Airways internationally. British Airways
[BA] was our carrier of choice for many years, for several reasons. BA was
excellent, efficient and the Pursers, Stewards, Stewardesses [cabin attendants]
were top class. If the plane was to crash, I have no hesitation in saying that
they would save me. They knew everything and had seen everything. BA was a
force to be reckoned with. They had excellent flight connections from London,
the aircraft were good, the crew, though reserved, did their jobs perfectly and
efficiently. Everything was good though dull solid and reliable.
Then came the big brash moneybags – Emirates. We flew Emirates once and
were totally gobsmacked. For less money than BA you got so much more. The
fantastic aircraft the Airbus A 380 – which really brings romance back to
flying – was deployed across the Dubai London sector. They gave you cars to
fetch you from home and drop you to the airport and then take you from your
destination airport to your destination hotel, both ways. All this was included
in the price of the ticket and the service was absolutely reliable. The
staggering lounges in Mumbai, Dubai and London. The totally over the top
ability to use your mobile on board – send Whatsapps, SMS and emails - while
38,000 feet up. The bar on board! The simple pleasure of walking to the back of
the airplane, ordering a drink around a real bar and drinking is really
exquisite.
Then Emirates started competing with BA. Emirates has an inbuilt
handicap when compared to BA, and, this is that when flying to London you made
a stop in Dubai. This is a distinct disadvantage as you spent more time and had
to change planes. As a result, BA still held that edge over Emirates. Emirates
had to offer something more than BA to entice a passenger. Initially, that
something was the super service and add ons with a lower price. Once the
passengers grew Emirates started to charge almost as much as BA. So the price
advantage was gone. You now simply got more for your buck i.e you got a
brilliant product to negate the disadvantage of the Dubai stop. This was
disturbing. Our little bubble of pleasure and hedonism was pricked. Now it
would cost us the same as BA to have the same pleasures, albeit you still got a
bigger bang from your buck flying Emirates rather than BA.
Up steps our long standing, long suffering (from my tongue lashings),
travel agent Milind. He offers us a fantastic fare to London, Rs 1,00,000/-
lakh less than Emirates and probably Rs 1,20,000 less than BA on business class
to London on Jet Airways [for two persons]. That is a lot of money. I was
hesitant, HRH the Queen of Kutch was not. Book the tickets she said, you are
fool, she said, you don’t have any value for money!! Her rants reminded of the Tennyson
poem – The Charge of the Light Brigade
Theirs not to make
reply,
Theirs not to
reason why,
Theirs but to do
and die.
Into the valley of
Death
Rode the six
hundred
So here we are, inside a Jet flight to London Heathrow.
Before boarding, I checked the aircraft registration number VT- JEH. You
should read about how to do this from the earlier post on Calcutta. The
aircraft was 8 years old. That is old. I must say the cabin was adequate. The
seats comfortable, the entertainment system acceptable but that was about it.
Alas, at the end of the day, after so many years of flying to London,
Jet Airways seems like a start-up, amateurish, a joke, something that no one in
their right minds can take seriously. Honestly. I felt like I was in a Mumbai
restaurant. I was surrounded by Gujjus, Jains and Khandelwals all vegetarian.
95% of the passengers were browns like you and me.
The food, good grief! Very tasty, but do you want a Hot and Sour Soup
and Kori Gassi on a flight to London?
Seriously! It may have warmed the cockles of my Mango [Manglorean and Goan] heart
to have Kori Gassi but so much masala in a closed environment for 9
hours? The other options were grilled Prawns, but Prawns on a flight are like
MRF Tyres, and for the vegetarians there was Subz Kofta. Chenna Payesh for dessert. All a bit stomach turning
for me.
Anyway we both ordered the Kori
Gassi and a plate of Cheese. To drink we asked for a glass of Champagne and
then I switched to a Gin and Tonic.
The Champagne was served in what a good South Indian family would call –
tumblers. I was aghast. In my mind I did not know if I was drinking a beer or a
whiskey or Champagne, something of a Heston Blumenthal moment, you know confuse
the mind and the palate! Nareshbhai,
Champagne is served in a flute, never in a Highball Glass. But then you own the
airline, I am just a fare paying passenger.
Champagne or Whiskey Soda? Who knows |
The food served was even more interesting. HRH the Queen of Kutch was
served her Kori Gassi alongside her
rice, and, was served a luscious green chilli. I got a bowl of Kori Gassi and no green chilli. Yes,
before you ask, we were on the same flight sitting next to each other. Have a
look at the photos. I promise you they are not altered. Why should the food served
to two persons be so different when both have ordered exactly the same dish?
My tray - Left to right - Raita, top Tadka Daal, bottom Kori Gassi and a plate of papad, rice and French Beans in tomato sauce. |
No Green Chilli for me. |
HRH the Queens plate. The Chilli and the Kori Gassi served on the plate. |
I kid you not. The photographs are untouched and real. Unfortunately I do not have a photo of HRH the Queens whole plate. You will have to take my word for this.
My Gin and Tonic had very little Gin, so like Oliver Twist, I
apologetically asked that my Gin and Tonic be boosted with a splash of Gin. Why
was I not given a can of Tonic and a miniature of Gin I do not know. Why was I
not asked if I wanted a Beefeater or a Bombay Sapphire I do not know. Some gin
was simply poured into a glass in a galley.
If that was not bad enough, my Cheese platter arrived. I was simply
shattered. Have a look at the limp dried out celery stalk and leave, the
pathetic broken Walnut and lopped off grape. However, I should be lucky that I
got a packet of crackers with my cheese. HRH the Queen of Kutch was not so
lucky. She had no crackers. Finally when the Hostess arrived she asked for some
crackers.
My plate with dried Celery, dead nuts and a packet of Crackers |
No Crackers for HRH |
The whole experience in flying Jet has been so utterly disappointing. They
must know that you cannot compete on price and hope to stay alive. TATA Motors
realised this when they could not sell the Nano. There was no way someone will
buy a product so intrinsically inferior just because it is cheap. Jet has been an `Indian’
experience in so many ways. Overstaffed - both as far as ground staff are concerned and flying crew - all rushing around doing very little. Jet is clearly catering to an Indian market with the peculiarities and demands that Indians
have, while competing on price. I am sure many of the passengers were
flying Jet because they are on some sort of mileage programme. All the domestic
Jet miles add up, and of you can stay loyal, add to the miles you get in India by flying Jet miles on a Bombay London
flight. These miles are useful when travelling on a holiday with family. What I mean
is that with passengers flying Jet to get miles, once again you have passengers using Jet for reasons other than the
product quality. What happens when those reasons are no important or relevant
anymore? You have no compelling reason to use the product and the product
itself has no intrinsic quality, except, price. As I wrote, think Tata Nano.
Indians are rich, Indians can spend and Indians like to spend. Why is
Emirates, with its vastly superior product at a higher price carrying more Indians than any other airline despite its disadvantage of stopping in Dubai? Think about it. You have
to give quality. Think Jaguar, Land Rover.
I am simply shocked at what I have experienced on this Jet flight. It is
not bad by a mile. You get what you pay for generally speaking, the product
does what it says on the tin. But, in the larger scheme of things, who are Jet competing with? The solid BA with all their plus points or the brash and
brilliant money is no problem Emirates? Remember there are several other Gulf
based carriers all flying the very lucrative Bombay London – Qatar, Etihad.
They too have a vastly superior product than Jet.
How long will Jet survive on this business model or proposition? I am
not very hopeful.
Have we become too picky? Was it just a problem with an inefficient and nutty
crew? Is this how Jet operates as a norm? I don’t yet know the answer.
Should you fly Jet? In all fairness, yes. You will have a pleasant
experience. Yes.
Is it the best, will it wow you, will you want to fly again and again,
will it get the romance of flying back? Absolutely not.
So bloody sad.