Sunday, July 24, 2011

Amy Winehouse - cut the hype

Much is being written about the untimely death of Amy Winehouse. However, this connect-the-dots, `27’ theory nauseates me and seems like nothing but a clever pigeon-holing by marketers, the media and business people. It simply demonstrates their ability to manufacture such clever coincidences and market a cobbled together phenomena. It’s us gullible, ADHD stricken consumers who require such packages to be able to be current and tweet or make public our so called grief at her death on Facebook.

I have her album `Back to Black’, and I like it. Yes, she does sing well, and, she was a character. She had released two albums. The first was called `Frank’ which went nowhere and the second was the blockbuster hit, `Back to Black’ which stoked interest in `Frank’. `Back to Black’ did have a few good songs and was, in my view, lapped up because of the easy to the ear sound. Part Blues, part Jazz, and part Soul. In other words, a deeply influenced sound. She had a great producer in Mark Ronson and a great backing band with the Dap Kings.

Was she as influential or genre busting as any of the other members of the so called `27’ club. Brian Jones, Jimi Hendrix, Jim Morrison, Kurt Cobain? Absolutely not, and, with her death, obviously will never be.

So let’s give it a rest shall we. She was good, she died at 27 but that does not have anything to do with anything so let’s not try and create more hype.

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