Yogurt or `Dahi’ is something every Indian eats. All 4 corners of India have Dahi though I am not sure if Dahi features in North East Indian cuisines. Dahi is so good that it is fed to the Gods.
Back in the day, at home Dahi was always made never bought. It was considered foolish or extravagant or it was a bad mother who did not make Dahi at home. Of course, if someone died then no Dahi was made either, but those are extenuating circumstances. Over time, with nuclear homes, with changing food habits and with both husband and wife working, many people do not eat nor make Dahi at home every day. When the need arises, you buy Dahi from the store. Dahi has become easily accessible, it is hygienically sold, it does have reduced fat and is altogether a perfectly acceptable solution/alternate to homemade Dahi.
I too do not either eat Dahi every day not do we have it in the fridge at all times. A few days ago I needed some Dahi so off I went to Modern Stores our very friendly neighbourhood grocer and I asked Bharatbhai for some Dahi. He asked me if I wanted Nestle or Amul. I did not really care; both are to my mind indistinguishable, so I said either would do. Then Bharatbhai told me that Amul Dahi costs Rs 38/- and Nestle costs a staggering Rs. 65/-. Yes folks the difference in price between two indistinguishable products for the same quantity 400 grams is Rs. 27/-. Bharatbhai then said that Nestle had increased its price to Rs 55/- and then a week later in one fell swoop straight up to Rs. 65/-. I was truly amazed.
|Nestle Dahi - Price is Rs 65/- the first number|
|Amul Dahi. Price is Rs 38/- the last number|
And no, please do not get into the Nestle is a filthy Multinational while Amul is all milk and honey argument. Nestle Dahi is made by a company allegedly owned by Sharad Pawar and the Balwas Group – Dynamix Dairy.
Bottom line check, the price of everything before you buy.